💷 Salary: up to £90,000 + 10% bonus & Car Allowance 

💼 Contract Type: Permanent, full time

🏢 Work Life Balance: Hybrid

✈️ Candidate Journey: Our goal is to reply to applications within 3 working days. Additionally, we make sure to acknowledge, evaluate, and respond to all applications as a way of showing our appreciation for your time and effort in applying to us.

We’re an award-winning business that’s changed how customers experience insurance. By challenging traditional thinking and raising the bar on service, we’ve built a reputation for doing things differently.

Our people are at the heart of that success. We invest in talent, back bold ideas and create space for innovation to flourish because growth happens when great people are empowered to do their best work.

With a global ambition to innovate, dominate and disrupt niche insurance markets, we’re looking for forward-thinkers who thrive on change and want to shape the future of the industry.

🌟 The Role:

We’re looking for a Head of International Marketing to take full ownership of our marketing strategy beyond the UK and help scale our brand across multiple international markets.

This is a senior, hands-on leadership role for someone who loves both big-picture strategy and rolling up their sleeves to deliver results. You’ll shape how our brand shows up globally, drive customer acquisition and retention across the full lifecycle, and ensure every marketing pound works hard to deliver sustainable growth and strong ROI.

🌟 What will you do?

International Marketing Strategy & Leadership

• Own and lead go-to-market strategies by country, partnering with internal teams and external agencies

• Develop and execute short- and long-term international marketing strategies that drive growth, brand awareness, acquisition and retention

• Lead marketing activity across the entire customer lifecycle, working closely with in-house SMEs and partners

• Ensure all activity is data-led, using metrics such as CAC, LTV, Contribution and ROMI to guide decision-making

Brand Building & Storytelling

• Shape and deliver a compelling international brand narrative that resonates with travellers

• Launch innovative campaigns that drive awareness, consideration, preference and loyalty

• Oversee PR, social media and community engagement across platforms including Instagram and Facebook

Performance, Trading & ROI

• Champion a test-and-learn culture, continuously optimising performance

• Take full ownership of the international marketing budget, forecasting and reporting on performance

• Partner closely with Finance to manage forecasts and understand commercial impact

• Lead marketing input into Trading sessions, identifying performance drivers and building tactical and strategic improvement plans

Market & Customer Insight

• Stay ahead of trends in the international travel insurance market

• Use customer, competitor and market insights to refine strategy and identify growth opportunities

• Work with BI partners to ensure reporting clearly demonstrates marketing effectiveness across acquisition and retention

Leadership & Collaboration

• Drive cross-functional collaboration across marketing, product, technology, BI and customer service

• Be a core member of the international leadership team, supporting strategic initiatives and projects
  

🌟 What we’re looking for

• A proven track record of delivering successful GTM plans and financial results across international markets

• Experience in a high-growth or startup environment, scaling brands through marketing innovation

• Strong experience working in a matrix organisation, prioritising LoB success above all else

• Deep expertise in full-funnel and lifecycle marketing, including acquisition and retention

• Strong analytical capability with the ability to optimise campaigns in real time

• Excellent stakeholder management and influencing skills

• Solid understanding of financial services marketing compliance

• A learning mindset, resilience, and openness to change

Strong written and spoken English is essential.
Fluency in Spanish, German or Italian is a bonus.

We’re assembling a diverse team, where skills, not checkboxes, reign supreme, regardless of race, religion, sex, sexual orientation, gender identity or disability. 

Staysure Group welcomes all new starters with open arms, providing training, development opportunities, and great benefits.